Ecommerce sites break Google's crawlers in ways a small brochure site never will: thousands of near-duplicate URLs from filters, session parameters that multiply page counts, and Core Web Vitals dragged down by carousels and third-party scripts on every product page. This service fixes those problems at the template and architecture level, so the fix applies across the whole catalogue rather than one page at a time.
Get my free visibility auditA 10,000-SKU catalogue with a crawl and indexation problem doesn't fail gracefully. It fails by having Google index the wrong pages (out-of-stock variants, internal search results, thin filtered URLs) while genuinely valuable category and product pages sit uncrawled or unindexed. Fixing this at the template level means one change to a category template can affect hundreds or thousands of URLs at once, which is a far better use of a limited number of hours per month than hand-fixing individual pages.
Technical SEO is the foundation the rest of the work sits on. Content and on-page optimisation on product and category pages only compounds if Google can actually crawl and index those pages efficiently, and GEO visibility depends on the same clean, well-structured, fast-loading site that traditional SEO needs. This isn't a separate technical audit sold on its own; it's usually the first phase of work inside a retainer, because it protects the value of everything built on top of it.
PageSpeed Insights tests a single page in isolation, usually the homepage. Core Web Vitals in Search Console reflects real user data across your whole site, including product and category templates, which is where most ecommerce sites actually lose points. The two can disagree significantly.
Not if it's done correctly. The goal is to control which combinations Google indexes, not to remove functionality for shoppers. Canonical tags and selective noindex rules let the filters keep working for users while cleaning up what Google crawls and indexes.
For a mid-sized catalogue (a few thousand SKUs), an initial audit typically takes 8 to 12 hours to do properly, covering crawl analysis, Core Web Vitals diagnosis and architecture review. Implementation timelines depend on how much access we have to make template-level changes versus needing developer support.
For some fixes (canonical tags, meta robots, sitemap configuration) we can often make changes directly depending on the platform and access level. For others (server response times, code-level Core Web Vitals fixes, custom faceted navigation logic) it needs a developer, and we'll flag exactly what needs to be handed off and why.
Yes, though the fixes look different. Shopify constrains some things (robots.txt is now editable, but hosting-level speed isn't), so the audit focuses on what's actually controllable within the platform: app script bloat, theme-level image handling, collection page structure and liquid template indexation settings.
The free audit is a top-of-funnel diagnostic covering SEO, GEO, Google Business Profile, social and email at a high level, to establish whether there's a fit and where the biggest opportunities are. This service is the deep, ongoing technical work itself: log file review, template-level fixes, and monitoring crawl behaviour over time.
Crawl and indexation fixes often show up in Search Console's coverage reports within a few weeks as Google re-crawls affected URLs. Ranking and traffic impact takes longer, generally a few months, because it depends on Google re-evaluating pages that were previously being under-crawled or mis-indexed.
A free visibility audit covers all of this, and shows exactly what's worth fixing first for your store.
Get my free visibility audit