Jewelry search concentrates hard around specific dates: Christmas, Valentine's Day, Mother's Day, graduations, and anniversaries. Because search visibility takes months to build, content needs to be live well before the date, not written the week it matters.
Built specifically for jewelry and accessories stores.
Buyers research jewelry more carefully than most products before they spend, especially at higher price points. Material purity, hallmarking, gemstone certification, and returns policy all get searched and compared before checkout.
Discovery leans heavily on images rather than text. People search by what something looks like, through Google Images, Lens-style search, and Pinterest, often before they know the product name.
That makes image structure and description just as important as the written copy around it.
Good jewelry SEO means working with how gift buyers actually search and decide.
Technical fixes, product and category page optimisation, and trust-building content built around how jewelry shoppers actually research and buy. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for jewelry and accessories stores. It's the same core SEO, GEO, and content work, tailored to gift-season demand and trust content, folded into the standard retainer rather than priced separately.
A: The timing itself won't change, but the lead time can. Because search visibility takes months to build, content for each occasion needs to go live well before the date. Pages built around less obvious gifting moments, anniversaries, graduations, "just because" gifts, can reduce how much of the year depends on two dates.
A: More than in most categories. A large share of jewelry discovery happens visually, through Google Images and Lens-style search. Descriptive file names, alt text, and structured data around each image directly affect whether products get found at all.
A: Both, ideally. The product page needs the specific detail for that item. A dedicated page explaining what hallmarking means, and why it matters, builds the kind of trust a single listing can't carry alone.
A: Yes. Clear sizing guidance addresses the exact hesitation that leads to abandoned carts and returns. This includes how to measure at home and what to do if a size feels uncertain.
A: It's becoming more relevant, particularly for gift-based prompts such as "anniversary gift ideas for her". For an AI assistant to recommend a product accurately, the material and price information behind it needs to be structured clearly, not buried in prose.
A: No. Fine jewelry buyers research trust and material details carefully before a higher-value purchase. Fashion accessory buyers tend to shop faster, more on style and trend, so the content depth should differ between the two.
A: Depth and honesty tend to work better than trying to out-scale a bigger competitor. Detailed material and sourcing content, genuine sizing help, and clear returns information build the kind of trust a smaller, specialist brand can credibly own.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across jewelry, accessories and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your seasonal and trust content, your image search presence, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across jewelry, accessories, and several other ecommerce categories throughout our combined careers.
Every industry searches differently. Here's what matters for the others:
Every part of the retainer, explained on its own page: