Google treats much of this category with the same YMYL scrutiny it applies to medical content, especially on pages about skin concerns or ingredients. Claims about acne, ageing, or sensitivity need the same evidence and sourcing a health site would use.
Built specifically for beauty and cosmetics brands.
The category also runs heavily on reviews and detailed, ingredient-based search. Customers search for things like fragrance-free moisturiser for sensitive skin, not generic category terms.
Repeat-purchase and subscription intent is a bigger part of beauty search than most categories too. A meaningful share of traffic is looking to restock or resubscribe rather than discover.
None of this is unfixable. It just needs content built around real formulation detail and proper sourcing, not marketing language dressed up as SEO.
Good beauty SEO means working within Google's trust standards for this category, not around them.
Technical fixes, product and category page optimisation, and content built around how beauty and cosmetics shoppers actually search. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for beauty and cosmetics businesses. It's the same core SEO, GEO, and content work behind every other industry page. It's just informed by how people actually search for beauty and cosmetics products, whichever platform your store runs on.
We review existing copy for language that reads as an unverified health or efficacy claim. We rework it so it's both accurate and structured the way Google expects for this category. That includes clear sourcing and authorship where a page discusses skin concerns or ingredient benefits.
Yes, a meaningful share of beauty search is ingredient and concern specific, things like fragrance-free, non-comedogenic, or a named active ingredient. It's rarely a generic product-type search, and that's where we focus a lot of the long-tail content work.
Both. Search behaviour around restocking and resubscribing is a real, measurable part of beauty search. We structure content and pages so returning customers can find their way back easily, not just new ones discovering the brand.
Quite important. Structured review content, including shade and skin-type detail, builds the trust signals Google looks for on this kind of page. It also creates naturally occurring long-tail content that would be expensive to write manually.
It can if it's not structured correctly. We look at how shade and formulation variants are set up technically. That way each meaningful variant can be found in search without the site being penalised for near-duplicate pages.
We write it, working from your product formulation detail and any claims your team can substantiate. We won't publish efficacy or health claims that aren't supportable, since that's exactly the kind of content that draws extra scrutiny.
The underlying approach is the same. Well-sourced, clearly authored content that works for Google's YMYL standards tends to be the same content AI tools draw on for beauty-related answers. This is largely covered by the core content work rather than needing a separate stream.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across beauty and cosmetics and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your claims and content, your review and shade structure, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across beauty and cosmetics and several other ecommerce categories across our combined SEO careers.
Every industry has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: