A customer buying a sofa or dining table typically researches across several sessions and multiple retailers over days or weeks. That longer cycle rewards content that supports someone mid-research, not just someone ready to buy today.
Built specifically for home and furniture retailers.
Search behaviour also mixes national and local intent. Product research is largely national, but showroom location and delivery coverage bring in genuinely local search terms, especially for larger items.
Because these are big-ticket, spec-heavy purchases, product pages carry more informational weight than most categories. Dimensions, materials, weight limits, and assembly detail are what a customer searches for and compares across sites.
None of this is unfixable. It just needs spec-heavy, comparison-ready content built for how these purchases actually get decided.
Good furniture SEO means supporting a long research cycle, not just the final ready-to-buy visit.
Technical fixes, product and category page optimisation, and content built around how home and furniture shoppers actually search. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for home and furniture businesses. It's the same core SEO, GEO, and content work behind every other industry page. It's just informed by how people actually search for home and furniture products, whichever platform your store runs on.
Yes, we put more weight on research-stage content: buying guides, room-planning and comparison content. That's what's actually being searched for during the longest part of the decision. It's not just the product pages someone lands on once they're ready to buy.
Usually both. Product discovery tends to be national, but showroom visits, delivery coverage, and assembly services bring in genuinely local intent, especially for larger items. We build the keyword and content plan around both layers rather than choosing one.
More than most retailers include by default. Dimensions, materials, weight limits, and assembly detail are things customers actively search and compare on. Thin spec content is a missed opportunity, not just a customer service gap.
It can if filters generate large numbers of near-duplicate or unindexed pages. We review the filter and category architecture specifically. Useful filtered views, by room, size, or material, need to be structured well for both users and search engines.
Not as a direct ranking factor, but it strongly affects whether a visit converts. It also affects whether customers trust the page enough to buy a big-ticket item, which we're optimising for alongside rankings themselves.
Seasonal furniture categories get their own content and keyword timing plan, similar to any seasonal retail category. The core big-ticket indoor furniture content is treated as more evergreen and research-driven.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across home and furniture and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your spec and delivery content, your category structure, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across home and furniture and several other ecommerce categories across our combined SEO careers.
Every industry has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: