Car parts search is defined by fitment: make, model, year, and often engine or trim variant. A search like "brake pads for [make] [model] [year]" is more typical than a generic category term.
Built specifically for automotive parts retailers.
Technical accuracy matters more here than in most categories, because a wrong fitment claim doesn't just cost a sale. It results in a return, a complaint, and sometimes a genuine safety concern.
OEM part numbers, dimensions, and compatibility data need to be precise, not approximate. That's true both for the buyer deciding to purchase and for the trust signals search engines look for.
A large share of buyers fit parts themselves too, creating real demand for installation guides and diagnostic content most competitors leave to third-party forums.
Good SEO for automotive parts retailers means working with how buyers actually search, not against it.
Technical fixes, product and category page optimisation, and content built around how automotive parts shoppers actually search. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for automotive parts businesses. It's the same core SEO, GEO, and content work, applied to how people actually search for automotive parts, whichever platform your store runs on. Nothing here is priced or sold as an add-on.
Yes. Pages and URLs organised around make, model, and year combinations tend to match search intent far more closely than generic part-category pages alone.
Critical. Inaccurate fitment data leads directly to returns and complaints. It also undermines the technical trust signals that both search engines and AI tools look for when deciding whether a source is reliable.
Yes. A significant share of buyers are fitting parts themselves. Clear, accurate installation content is a genuine opportunity that most retailers currently leave entirely to forums and video creators.
No. Routine parts are driven by maintenance schedules and repeat purchase, while upgrade parts involve more research and enthusiast-driven comparison. The depth and tone of content should differ between the two.
Yes. Diagnostic, symptom-based content bridges that gap, helping someone identify the likely cause before they're ready to search for the specific part by name.
It also affects how confidently AI assistants and shopping tools can recommend your products. Inconsistent or approximate compatibility data makes it harder for those tools to trust the answer they're giving.
Increasingly, yes, which raises the stakes on having clean, structured fitment data available for those tools to draw on accurately in the first place.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across automotive parts and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your fitment data, your product and category structure, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across automotive parts and several other ecommerce categories across our combined SEO careers.
Every industry has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: