Magento and Adobe Commerce power large catalogues, but layered navigation can generate huge numbers of crawlable URLs if it isn't controlled. We work inside that structure instead of ignoring it, so shoppers can actually find what you sell.
Built specifically for Magento stores.
Magento and Adobe Commerce are typically chosen for catalogues running into tens of thousands of SKUs, multiple brands, or B2B buying structures. Layered navigation, the filter system that lets shoppers narrow products by attribute, can generate enormous numbers of crawlable URLs. Left unconfigured, it won't control what actually gets indexed.
Performance is the other recurring challenge. Magento's default setup is heavy, and stores commonly need full-page caching through Varnish, a CDN, and proper image optimisation just to reach acceptable load times. A meaningful share of fixes need code-level changes, so developer time has to be planned into the work.
None of this is unfixable. It just needs coordination between SEO strategy and development capacity, not a single generic checklist.
Good Magento SEO means controlling scale, not being overwhelmed by it.
Technical fixes, product and category page optimisation, and content built around Magento's catalogue structure, aimed at getting the right shoppers to your store. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your Magento setup, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
A replatform, a domain change, or a large URL restructure is one of the highest-risk moments in ecommerce SEO. Done without a proper redirect map and pre-launch technical check, it's realistic to lose a significant share of organic traffic, sometimes for months. If a migration is coming up, this gets folded into the retainer work. See Site Migration SEO for more.
In most cases, yes. Performance issues usually come from missing or misconfigured caching, unoptimised images, or excess JavaScript rather than a fundamental platform limitation. These can be addressed without rebuilding the site from scratch.
Yes, and this is one of the highest-impact fixes on most Magento sites. We set canonical tags and noindex rules on filtered URL combinations so search engines focus their crawl budget on the pages that should actually rank.
Some configuration, like canonical settings and metadata, can be handled without a developer. Others, particularly around templates, layered navigation logic, and caching, genuinely require code changes. We're specific about which is which, so you're not paying for development time you don't need.
Each storeview or website needs its own clear URL structure and, where relevant, hreflang tags connecting equivalent pages across regions or brands. Getting this wrong is a common source of duplicate content between what look like separate sites.
Yes. B2B buyers often research further up the funnel before ever reaching a quote request. Content strategy for these catalogues typically needs more comparison and specification-led content than a typical consumer store.
We set a single canonical URL for each product regardless of how many categories it appears in. This way, ranking signals consolidate on one page instead of splitting across several.
The core technical SEO principles are the same, since both share the same underlying architecture. Adobe Commerce adds B2B and enterprise features that can expand what content and structure decisions need to account for, but the fundamentals don't change.
Yes. The structured category, attribute, and product content built to fix indexation issues is largely the same content that supports visibility in AI-generated answers. So this runs as part of the same work rather than separately.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked on __PLATFORM__ stores and several other platforms across our combined SEO careers.
We'll look at your current visibility, your layered navigation setup, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked on Magento stores and several other platforms across our combined SEO careers.
Every platform has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: