Wix has improved substantially for SEO, and the old "Wix can't rank" reputation is largely outdated. It still has real, specific limitations worth understanding rather than ignoring.
Get my free audit See how it works| Typical agency | Me | |
|---|---|---|
| Hourly rate | £150+ | £60 |
| Wix-specific experience | Often generalist | Real experience across Wix stores |
| Who does the work | Often a junior, account passed around | Always me, senior level |
Working within real constraints, honestly, rather than overselling what's possible.
Wix has closed the gap significantly, but some technical elements that are trivial on an open platform still require more workarounds here. Setting realistic expectations up front avoids wasted effort chasing things the platform can't fully support.
Similar to Shopify's app problem, third-party Wix apps can add real page weight. Auditing what's actually loading, not just what's installed, is worth doing before assuming the theme itself is the issue.
Wix tends to work best for stores with a manageable number of products rather than large, complex catalogues, where its structural flexibility is more limited.
Four steps. No obligation until step four.
15 minutes on your store, your goals, and whether this is genuinely worth pursuing.
A full technical and content audit benchmarked against your closest competitors.
I explain exactly what I found and what I'd tackle first, in plain English.
3-month minimum, then month to month.
A full audit of your Wix store's technical setup, app usage, and content, with honest expectations about what's achievable on the platform.
Technical fixes within the platform's real capabilities, content work, and reporting you can actually understand.
Yes. The platform has improved substantially, and stores that are well-built, with genuine content and clean technical setup, rank perfectly well. The remaining limitations are specific, not blanket.
Granular technical control. Certain structural and template-level changes that are simple on an open-source platform require more workaround effort here, which matters more for larger or more complex stores.
It's better suited to smaller, more focused catalogues. Larger stores tend to hit the platform's structural limitations more often, and might be better served by a more flexible platform.
Similarly, yes. Third-party apps and widgets add page weight, and it's worth auditing what's genuinely loading rather than assuming the base theme is responsible for slow performance.