Squarespace is built for design, and ecommerce sits on top of that foundation rather than being the platform's core purpose. That's fine for the right kind of store, and worth understanding clearly for everyone else.
Get my free audit See how it works| Typical agency | Me | |
|---|---|---|
| Hourly rate | £150+ | £60 |
| Squarespace-specific experience | Often generalist | Real experience across Squarespace stores |
| Who does the work | Often a junior, account passed around | Always me, senior level |
Honest guidance for a design-first platform, not generic ecommerce advice.
Compared to dedicated ecommerce platforms, Squarespace's variant system is limited. This matters more for stores with complex sizing or configuration options than simple, single-variant products.
Squarespace treats blog and commerce as somewhat separate systems, which can complicate a genuine content marketing strategy that's meant to support product pages directly.
Squarespace consistently works best for smaller, design-conscious brands rather than stores trying to scale a large, complex catalogue.
Four steps. No obligation until step four.
15 minutes on your store, your goals, and whether this is genuinely worth pursuing.
A full technical and content audit benchmarked against your closest competitors.
I explain exactly what I found and what I'd tackle first, in plain English.
3-month minimum, then month to month.
A full audit of your Squarespace store's technical setup, content structure, and product page configuration, with honest expectations about the platform's capabilities.
Technical fixes, content work, and reporting you can actually understand.
For the right kind of store, yes, particularly boutique or lifestyle brands with a smaller, curated catalogue. For larger or more complex catalogues, the platform's commerce limitations become more noticeable.
Yes, though the structural separation between the blog and shop sections takes some planning to link together effectively so content genuinely supports product pages rather than sitting separately from them.
Variant handling is the main one. Products with many size, colour, or configuration combinations are harder to manage cleanly than on a dedicated ecommerce platform.
Not necessarily immediately, but it's worth an honest conversation once catalogue complexity or variant requirements start exceeding what the platform handles comfortably.