Google holds health content to a higher standard, and rightly so. This category needs real E-E-A-T groundwork and careful claims handling, not the same approach used for a general product catalogue.
Get my free audit See how it works| Typical agency | Me | |
|---|---|---|
| Hourly rate | £150+ | £60 |
| Health & YMYL experience | Often generalist | Real experience with YMYL categories |
| Who does the work | Often a junior, account passed around | Always me, senior level |
The things that make this a genuinely different category to get right.
Google treats health content as Your Money Your Life (YMYL), meaning expertise, authoritativeness, and trust signals matter more here than almost any other category. Content needs real substance behind it, not just good keywords.
Specific health or efficacy claims need genuine support or careful framing. Overstated language is both a compliance risk and, increasingly, something Google's own systems are better at identifying and discounting.
A large share of supplement buying is repeat purchase. Content and email-adjacent SEO strategies that support replenishment behaviour, not just first-time acquisition, matter more here than in most categories.
Four steps. No obligation until step four.
15 minutes on your store, your goals, and whether this is genuinely worth pursuing.
A full technical and content audit benchmarked against your closest competitors.
I explain exactly what I found and what I'd tackle first, in plain English.
3-month minimum, then month to month.
A full audit of your health and supplement store's content, claims handling, and trust signals, benchmarked against your closest competitors.
Technical fixes, E-E-A-T focused content work, and reporting you can actually understand.
Your Money Your Life, Google's term for content that could impact someone's health, financial stability, or safety. Health and supplement content is held to a higher quality and trust bar than most other ecommerce categories as a result.
Only with genuine support, and even then, careful framing matters. Overstated or unsupported claims create both regulatory risk and search visibility problems, since Google's systems are increasingly capable of identifying unsupported claims.
They're a genuine trust signal that supports the E-E-A-T standard Google applies to YMYL content, and worth surfacing clearly in both content and structured data rather than buried in small print.
Yes, somewhat. Content supporting repeat purchase and replenishment search behaviour deserves real attention alongside the acquisition-focused content most stores default to.