BigCommerce has a genuinely strong technical foundation out of the box. Most of the SEO opportunity here isn't fixing platform limitations, it's actually using the features already available and left on default settings.
Get my free audit See how it works| Typical agency | Me | |
|---|---|---|
| Hourly rate | £150+ | £60 |
| BigCommerce-specific experience | Often generalist | Real experience across BigCommerce stores |
| Who does the work | Often a junior, account passed around | Always me, senior level |
Less about fixing limitations, more about using what's already there.
BigCommerce's category pages support genuine content beyond a product grid, but most stores never use that space. It's one of the simplest wins available on this platform.
Native selling on Amazon, eBay, and other marketplaces is a real strength, but without proper canonical handling it can create duplicate content signals that confuse Google about which version should rank.
BigCommerce doesn't cap custom fields the way some platforms do, which makes rich, accurate product schema genuinely achievable. Most stores never take advantage of it.
Four steps. No obligation until step four.
15 minutes on your store, your goals, and whether this is genuinely worth pursuing.
A full technical and content audit benchmarked against your closest competitors.
I explain exactly what I found and what I'd tackle first, in plain English.
3-month minimum, then month to month.
A full audit of your BigCommerce store's category structure, multi-channel setup, and underused technical features, benchmarked against your closest competitors.
Technical fixes, category and product page work, content, and reporting you can actually understand.
Better than most platforms, genuinely. The technical foundation, page speed, clean code, decent default URL structure, is solid. The opportunity is usually in actually using the features available, not fixing fundamental limitations.
Not if canonical tags are configured correctly. Without that, Google can see near-duplicate content across channels and get confused about which version should rank, which is a common, fixable issue.
Yes, and it's one of the most underused features on the platform. A category page with genuine content underneath the product grid outperforms a bare grid consistently.
For most of the work, no. Category content, schema setup, and canonical configuration are achievable without custom development. Deeper template customisation sometimes benefits from developer involvement.