Electronics buyers search in comparison mode more than almost any other category, using "X vs Y" queries, spec thresholds, and exact model numbers. Ranking well means genuinely comparative, spec-accurate content, not a single product page written in isolation.
Built specifically for electronics and gadget stores.
Models get superseded or discontinued within months in many electronics subcategories. That raises a question slower-moving categories rarely face: redirect the old page, or keep it live for the rankings and reviews it already carries?
Technical structured data matters more here than in most categories. Accurate GTIN, MPN, and spec-level schema directly affects Shopping visibility and rich results, on top of regular organic rankings.
None of this is unfixable. It just needs handling with electronics-specific search behaviour in mind, not a generic technical SEO checklist.
Good electronics SEO means working with how comparison-heavy shoppers actually search.
Technical fixes, product and category page optimisation, and comparison content built around how electronics shoppers actually search. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for electronics and gadget stores. It's the same core SEO, GEO, and content work, tailored to how electronics buyers actually search, folded into the standard retainer rather than priced separately.
A: We assess each discontinued product on its existing search value. A page with reviews, backlinks, or rankings worth keeping may stay live with clear discontinued messaging and a link to the replacement. We don't redirect or delete every page by default.
A: Yes. That kind of comparison search is a significant part of how electronics buyers research. Buying-guide and comparison content is a core part of the plan, not an occasional add-on.
A: More important than average. Accurate product schema, including identifiers like GTIN and MPN and detailed spec attributes, has a direct effect on Shopping and rich-result visibility in this category. We prioritise getting that technically correct.
A: SEO has a real role here. We plan content and on-site optimisation ahead of known release dates, so the site is positioned to capture search interest as it builds. This works alongside paid coverage during the launch window, not instead of it.
A: Yes, model-number search is common in electronics. It's a lower-competition, high-intent opportunity that's often under-served on retailer sites, compared to broader category or brand terms.
A: It's a real risk if categories and filters aren't built to handle turnover cleanly. We review the architecture specifically for this, so frequent stock changes don't create broken links or orphaned pages over time.
A: Yes, spec comparison is exactly the kind of query AI tools are increasingly used for. Accurate, well-structured comparison content supports visibility in AI-generated answers, as well as standard search.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across electronics, gadgets and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your comparison and spec content, your product schema, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across electronics, gadgets, and several other ecommerce categories throughout our combined careers.
Every industry searches differently. Here's what matters for the others:
Every part of the retainer, explained on its own page: